Gloto Selected as Social Media Platform for Girlslife.com Branded Campaign

Fulton, MD, May 20, 2008 - Gloto's white-labeled social media distribution and monetization platform has been selected by Girls' Life magazine and Girlslife.com for a branded "Cutest Pet Contest". Using Gloto's platform and software-as-a-service infrastructure, users will be able to upload or text pictures of their favorite pets via computer or mobile phones and watch them instantly appear on widgets at girlslife.com and syndicated across the web. Girls' Life will leverage Gloto's powerful real-time analytics portal to monitor the contest and gain insight into usage patterns for follow-on efforts.

"We are proud to have been chosen as the underlying technology for the Girls' Life social media initiative" said Eric Conn, Gloto CEO. "Delivering a turn-key brand-safe solution that minimized deployment costs and time to market was critical for our clients. We look forward to deploying more successful social media projects with them in the future."

"It was very clear that no other company could provide us with a low-cost, turnkey enterprise grade solution like Gloto" said Karen Bokram, CEO of Girls' Life magazine and Girlslife.com.

Gloto is a leader in social media content publishing and distribution and has a rich public API that enables third parties to readily incorporate interactive content services into any website. The API exposes many of the user features available at Gloto's sister website, Cellblock.com, and permits white-labeling of the entire interface and associated functionality.

About Gloto

Gloto is a leading provider of innovative real-time rich media publishing and monetization products used by enterprises, publishers, social networks, and advertisers to increase revenue, extend brand reach, and enhance user engagement. The company's proprietary platform spans the mobile, desktop, and web user experience and enables the real-time creation, delivery, and tracking of highly relevant content, advertising, and messaging.

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Editorial Contact:
Francis Knott
Tel: 301.317.9800
francis [at] gloto.com