Gloto Releases Plug-In That Enables Real-Time Rich Media Insertion into Any Video Player

The Gloto plug-in can be integrated into any Flash-based video player or widget and supports both transparent and full overlay presentation options

Fulton, MD, January 15, 2008 - Gloto Corp., a leader in real-time content publishing and distribution, has released an extensible Flash component that permits the creation and insertion of ads, content, and messaging into any video player or widget. The easy-to-use component can be seamlessly integrated into any Flash production within minutes and supports both bottom-third transparent overlays and full-size opaque overlay presentation options. Component integration is performed at the player-level by the content publisher or its technology partner and only needs to be done one time. No consumer installation is required.

"The Gloto plug-in is a natural extension of our real-time creation and distribution technology and allows for the insertion of any rich media type into video and widgets," said Dakota Bailey, Gloto Director of Product Development. "We've also enhanced our back-end reporting and analytics system so that enterprises can monitor and control performance across the syndicated web."

The Gloto plug-in is an innovative solution to the growing monetization problem faced by publishers of syndicated video and widget content. With Gloto's technology, publishers can now optimize and control revenue for their off-site media through a unique combination of in-video advertising, sponsored content, and promotional messaging.

About Gloto

Gloto is a leading provider of innovative real-time rich media publishing and monetization products used by enterprises, publishers, social networks, and advertisers to increase revenue, extend brand reach, and enhance user engagement. The company's proprietary platform spans the mobile, desktop, and web user experience and enables the real-time creation, delivery, and tracking of highly relevant content, advertising, and messaging.

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Editorial Contact:
Francis Knott
Tel: 301.317.9800
francis [at] gloto.com