Gloto Launches Innovative Video Text™ Mobile Information Service for Camera Phone Users

The Gloto Video Text™ delivery service lets anyone with a camera phone get rich content on-demand using standard text messaging

Fulton, MD, June 20, 2007 - Gloto Corp., a firm committed to the seamless integration of mobile devices and the Web for mass markets, has made its patent-pending Video Text™ technology available to anyone with a camera phone. Using basic text messaging skills, camera phone users can request street maps, weather forecasts, and image search results - even user-generated content hosted on Cellblock.com - from their phones. The service is free and works with most wireless carriers and handsets. No special software or mobile Internet packages are required.

"Video Text™ permits anyone with a basic camera phone and inexpensive data plan to easily and affordably access rich content on demand. We've eliminated the need to download special software since Video Text™ uses the phone's built-in player, In fact, users don't even have to register to use the service. They only need to know the basic syntax and the address to send the text message." said Eric Conn, CEO of Gloto. "In addition to the consumer benefits, we believe that the Video Text™ construct is ideal for mobile marketing and have designed it for white-labeling by content providers and other industry segments."

For more information on Video Text™, visit http://www.gloto.com.

About Gloto

Gloto is a leading provider of innovative real-time rich media publishing and monetization products used by enterprises, publishers, social networks, and advertisers to increase revenue, extend brand reach, and enhance user engagement. The company's proprietary platform spans the mobile, desktop, and web user experience and enables the real-time creation, delivery, and tracking of highly relevant content, advertising, and messaging.

###
Editorial Contact:
Francis Knott
Tel: 301.317.9800
francis [at] gloto.com