Gloto Adds Mobile Video Support to Cellblock.com Real-Time Embeddable Player

Cellblock.com is the only service that lets people immediately publish photos and videos from mobile devices to any website

Fulton, MD, January 17, 2007 - Gloto Corp., a firm committed to the seamless integration of mobile and desktop devices for mass markets, has added video support to its real-time, embeddable blogging widget. As with still images, video clips are available for viewing on any website or blog within seconds of receipt. The service is free and no special software is required.

"Many Cellblock users have expressed a desire to be able to post and watch video clips in real-time and interleave photos and video within a single embeddable player", said Eric Conn, CEO of Gloto. "You can now send short video clips from your cell phone or computer to any Cellblock. Within seconds, they will play in sequence wherever the Cellblock player is installed. Publishing video has never been easier or more convenient. Now anyone with a modern camera phone can capture and broadcast video instantly and share experiences as they happen with whoever they want."

The firm also added a feature whereby users can create new cellblocks right from their cell phone, rather than having to go to the Cellblock.com website. "We want to give users the freedom to create, share, and publish rich content from anywhere at anytime and distribute it in any manner they see fit - through our website, their personal web page or blog, an email, or a syndication service such as RSS," said Conn. "We believe the excitement generated by Apple Inc.'s announcement of the iPhone demonstrates that the era of instantaneous mobile content access, production, and distribution is upon us. Since our technology is vendor-neutral, Cellblock.com is poised to take advantage of this trend."

About Gloto

Gloto is a leading provider of innovative real-time rich media publishing and monetization products used by enterprises, publishers, social networks, and advertisers to increase revenue, extend brand reach, and enhance user engagement. The company's proprietary platform spans the mobile, desktop, and web user experience and enables the real-time creation, delivery, and tracking of highly relevant content, advertising, and messaging.

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Editorial Contact:
Francis Knott
Tel: 301.317.9800
francis [at] gloto.com