Gloto Makes Cellblock.com Streaming Rich Media Player Available to Web Properties Everywhere

Firm Allows Anyone to Instantly Capture and Publish Rich Media From Mobile Devices

Fulton, MD, December 19, 2006 - Gloto Corp., a firm focused on the immediate display and monetization of rich media that comes from User Generated Content (UGC), has launched its "Cellblock Embeddable Player" offering.

Until now, websites could make use of Cellblock technology only by linking to Cellblock.com. Now, anyone can create and easily embed the streaming Cellblock player right on his/her site, webpage, or blog. The embedded player works exactly the same regardless of where it is placed and allows users to instantly share and publish submitted photos from camera phones or computers via an optimized email service.

"We want to help websites of all types project a more dynamic and engaging profile to their users," said Eric Conn, CEO of Gloto. "With a few clicks, a Cellblock player can be embedded on any website and be instantly and easily updated with fresh content from remote devices such as camera phones. What results is a continuous, rolling photo log of what's transpiring, and makes for a highly involving and immediate presentation via the web. It also removes the friction associated with manually updating websites or blogs that contain rich media since new content can be submitted and monitored remotely."

About Gloto

Gloto is a leading provider of innovative real-time rich media publishing and monetization products used by enterprises, publishers, social networks, and advertisers to increase revenue, extend brand reach, and enhance user engagement. The company's proprietary platform spans the mobile, desktop, and web user experience and enables the real-time creation, delivery, and tracking of highly relevant content, advertising, and messaging.

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Editorial Contact:
Francis Knott
Tel: 301.317.9800
francis [at] gloto.com